Released on = October 1, 2006, 6:42 pm

Press Release Author = Multicultural Business Council

Industry = Small Business

Press Release Summary = A new sales training program has been introduced by the
Multicultural Business Council to assist salespeople address today's changing
cultural marketplace and consumer's needs and demands.

Press Release Body = A new sales training program has been introduced by the
Multicultural Business Council to assist salespeople address today\'s changing
cultural marketplace and consumer\'s needs and demands.

Unlike programs that concentrate strictly on the sales process, MBC\'s program looks
at the personality and motivation of each sales professional enrolled in the
program. It also prepares the sales professional by teaching him or her about the
cultures in their trade area and target customer.

To maximize sales today, every sales professional needs to fully understand the
community in which they will sell their product of service. By understanding the
culture of their customers, salespeople immediately turn their marketing dollars
into more fruitful efforts and reduce the number of leads that dry up after the
first contact.

\"The sales process today has some new twists necessitated by the cultural diversity
of communities,\" according to Rick Weaver, MBC Chief Operations Officer. \"Once
someone understands the partnership sales process that takes regional, religious,
generational, and other cultures.\"

The program takes a three prong approach wherein participants learn their own sales
skills and motivation, the cultures of their prospect base, and the best practices
in partnership selling.

The program is fully customized to an individual organization\'s products and
services. It can be scheduled onsite or online by contacting the Multicultural
Business Council. More information is available at www.mbcglobal.org.

About Multicultural Business Council:

The Multicultural Business Council is a membership organization based near Detroit,
Michigan, USA, with members one all six inhabited continents. Its purpose is to
connect cultures through commerce. The organization offers certification programs,
events, cultural trips, and other venues to increase awareness and appreciation of
the multiple cultures flavoring the world. For more information about the
Multicultural Business Council, send an email to rick@mbcglobal.org or visit
www.mbcglobal.org.

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Web Site = http://www.mbcglobal.org

Contact Details = Rick Weaver||1720 Northumberland Drive, Suite 202||Rochester Hills
, 48309||$$country||||248-802-6138||rick@mbcglobal.org||http://www.mbcglobal.org